Icelandair has now completed the switch to its new inventory system, Amadeus Altea Inventory, and its new revenue management syste, Amadeus Revenue Management System by PROS. This is an integrated solution from Amadeus that complements existing Amadeus solutions in use by Icelandair. These new solutions will enable Icelandair to react faster to changes in the market and to further improve upon its efficiency.

“This means that Icelandair is better able to control its availability and prices around the world at hundreds of other airlines, tens of thousands of travel agencies and all of the main travel websites. With these new solutions we have better tools to monitor supply, demand and prices. Icelandair is competing in the highly competitive international aviation market. We therefore rely on information technology to drive efficiency throughout our operations” said Gunnar Mar Sigurfinsson, SVP sales and marketing at Icelandair.

In order to easy the transition into this new environment Icelandair utilized a solution developed by the Icelandic software developer Calidris. This new solution enables airlines to move all reservations data, in real time, from the Altea system into the database of their choice. Once there, the data can be stored within a data warehouse and manipulated in accordance with the needs of the airline. Calidris is an Icelandic software developer that specializes in the development of airline specific solutions. Among its customers are Icelandair, Emirates and Finnair.

It is worth noting that Icelandair is the 29th airline that has made an agreement with Amadeus to use the Altea Customer Management Solution (or Altea CMS) suite of solutions.